Amplifi Intelligibility Score & Analytics
Turn subjective judgement into objective, auditable scores.
Amplifi's Cognitive Risk Engine scores every document instantly.It assesses the likely understanding of all communications by moving beyond surface-level readability metrics to evaluate the deeper intelligibility of a document.
Know exactly how intelligible your communications are, and prove it to regulators.
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What Is Intelligibility?
A Score That Measures Genuine Comprehension Risk
Intelligibility is the ability of consumers to be able to read, understand and use the information to inform their actions, and to understand and foresee their risks, rights and costs. In short, information must be genuinely understandable to the people it is meant to serve.
Goes Beyond Readability
Assesses conceptual complexity, ambiguity and language clarity - the factors that actually prevent understanding, not just surface metrics.
Assesses conceptual complexity, ambiguity and language clarity - the factors that actually prevent understanding, not just surface metrics.
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Consumer Group Specific
Scores content against the comprehension levels of different reader groups, including vulnerable consumers and those with lower literacy levels.
Scores content against the comprehension levels of different reader groups, including vulnerable consumers and those with lower literacy levels.
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Academically Validated
Built with FCA support, tested with the SRA, and grounded in 50+ years of research. The science is what makes the score defensible.
Built with FCA support, tested with the SRA, and grounded in 50+ years of research. The science is what makes the score defensible.
Readability Scores Are Not Enough
Firms must move beyond using readability metrics as a means of testing their communications.
Readability (in practice usually taking just sentence length and word length as a measure) has been shown to be a poor predictor of understanding outcomes in a number of studies. The FCA has signalled that they won’t trust standard readability scores as a proxy for understanding:
Readability (in practice usually taking just sentence length and word length as a measure) has been shown to be a poor predictor of understanding outcomes in a number of studies. The FCA has signalled that they won’t trust standard readability scores as a proxy for understanding:
Standard Readability Assessment
Calculating sentence length and average syllables per word. The complexity is not measured and captured in the score.
Amplifi Intelligibility Assessment
All readability metrics are measured. Along with the complexity analysis required for an accurate prediction of intelligibility.
"Borrowers often struggle to understand complex legal and financial documents, leading to poor financial decisions and confusion.
Readability scores alone usually overlook complexity and a user's comprehension…”
The Financial Conduct Authority
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Continuios, Embedded Testing at Scale
Amplifi's Cognitive Risk Engine scores every document instantly which enables you you to:
Access Your Comms at Scale
Benchmark and Reduce Risk
Amplifi’s Intelligibility Risk Score identifies high-risk communications, prioritising documents to reduce compliance risks and improve clarity across your business.
Efficient & Targeted Simplification
Improve Critical Communications
Amplifi identifies complexity at the document, section, sentence, and word level, surfacing the specific causes to the reviewer.
A heat-map view highlights problem areas directly within the document, making it clear where to focus and in what order.
A heat-map view highlights problem areas directly within the document, making it clear where to focus and in what order.
Create Regulator Ready Reports
Insights That Build Trust
Monitor content clarity, team performance, and compliance risks, generating evidence-based reports for internal stakeholders and regulators.
Powered by our Cognitive Risk Engine™
The score measures how intelligible a communication is likely to be for a given reader group, going beyond standard readability metrics to assess conceptual complexity, ambiguity, and genuine comprehension risk.
It is expressed as a single, consistent score from 0 to 100, mapped to a five-level intelligibility scale, where Level 1 represents the highest risk and Level 5 represents the lowest.
The Only True Measure of Intelligibility
Level 1
0-25
Education Level: GCSE
Reach: 0% of the UK adult population.
Your content is likely to be understood by a reader who has at least a postgraduate degree education or equivalent level of professional experience. This equates to around 10% of the UK adult population
Level 2
26-50
Education Level: Undergraduate Degree
Reach: 34% of the UK adult population.
Your content is likely to be understood by a reader who has at least an undergraduate degree education or professional equivalent. This equates to around 34% of the UK adult population.
Level 3
51-70
Education Level:A Level > GCSE
Reach: 58-72% of the UK adult population.
Your content is likely to be understood by a reader who has between an A Level and GCSE (A*-C) education or equivalent. This equates to a range of 58%-72% of the UK adult population.
Level 4
71-90
Education Level: GCSE
Reach: 82% of the UK adult population.
Your content is likely to be understood by a reader who has a GCSE level of education. This equates to around 82% of the UK adult population.
Level 5
91-100
Education Level: Pre-GCSE
Reach: 90% of the UK adult population.
Your content is likely to be understood by a reader who has a pre GCSE level of education. This equates to over 90% of the UK adult population.
Collaborating to pioneer transformational AI in Financial Services and beyond
Developed in collaboration with regulators including the FCA and SRA
And academic partners including UCL, Nottingham University, Queen Marry University and Cardiff University. Our intelligibility models are now trusted and used by regulators themselves, providing you with the unique advantage of aligning your compliance with the same analytical tools used to oversee your industry.
Simply asking a consumer to confirm
that they have understood something… is unlikely to be enough.
— FCA Consumer Duty Guidance
Our Academic and Regulatory Partners
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How Amplifi Fits Into Your Workflow
Amplifi operationalises Consumer Duty. AI-powered intelligibility checks are embedded into drafting, review and sign-off. Collaboration improves. Risk reduces. Customer communications stay clear and fair.
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Integrate Amplifi with the apps you already use
Amplifi integrates with all of the main apps used for creating, reviewing, and editing communications. This means our tools fit seamlessly into existing workflows, encourage collaboration and create efficiencies across multiple teams.
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Amplifi for Figma
Generate intelligibility scores, use our AI suggestions and sync content within Figma
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Amplifi for Microsoft Office
Get intelligibility scores and suggestions within MS Word, MS Powerpoint and MS Outlook
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Integrate with CMS & GPT
Coming soon! Sync content from Sharepoint, G-Drive and Adobe directly into Amplifi and integrate directly with ChatGPT
Your AI-Powered Workflow.
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