Amplifi for Marketing & Comms Teams
Compelling Copy
Compliant Every Time
Marketing and comms teams are under pressure to produce content that lands with customers and passes compliance review. Amplifi helps you get there faster, with fewer revisions and a clear evidence trail.
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The Problem
The approval bottleneck starts with the absence of a standard.
The problems Marketing & Comms teams face every day.
Every customer communication now carries a compliance obligation
The FCA's Consumer Duty Understanding Outcome applies to all content: promotions, emails, web copy, app journeys. Every piece of marketing now carries a compliance risk.
The approval process is a bottleneck.
Content bounces between marketing and compliance because there is no shared, objective standard. Every compliance review becomes a negotiation and campaigns slip due to repeated revision cycles.
AI-generated content is adding a new layer of risk.
AI produces content faster than ever. Without a way to assess it against your standards, it bypasses governance and lands in the review queue unchecked.
Amplifi can help address all of these problems.
Why Amplifi?
Why Marketing & Comms Teams Use Amplifi
Amplifi gives marketing and comms teams a clear, objective target to write towards, faster approval cycles, and confidence that every piece of content meets the standard before it reaches a customer.
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A Clear Standard to Write Towards
Know what good looks like from the first draft. Amplifi's scoring gives your team an objective benchmark before anything goes into review.
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Fewer Revision Cycles
Content that arrives at compliance review already meeting the intelligibility threshold gets approved faster. Less back and forth, more time to market.
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AI Content Governance
Assess AI-generated content against the same intelligibility standard as human-drafted copy. Govern everything in the same workflow.
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04
Works Inside Your Existing Tools
Amplifi integrates with Microsoft Word, and Figma, so your team can check intelligibility without leaving the tools they already use.
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Protect the Brand, Not Just the Business
Clearer content reduces complaints, improves customer trust, and strengthens your brand. Intelligibility is a commercial advantage, not just a compliance requirement.
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