Multiple Dimensions of Intelligibility
Amplifi's Cognitive Risk Engine already scores the linguistic intelligibility of every document. Now we are going further.
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Intelligibility Goes Beyond Words.
Intelligibility is not just about whether sentences can be read. It is about whether a consumer can engage with, navigate, and act on the full communication. That requires analysis across multiple dimensions.
We have developed three new areas of analysis, each targeting a dimension of intelligibility that no scoring tool currently measures. This fulfils CMA draft guidance para 4.37–4.39 and s.64 Prominence requirements, ensuring core pricing and onerous terms are structurally prominent and legally enforceable.
Structure, visuals, and numerical content each affect whether a reader can understand and act on a communication.
If the structure is unclear, a table is ambiguous, or a number is hard to interpret, the communication breaks down.
We are now assessing information structure, tables, charts, and numerical content to give a complete picture of intelligibility and comprehension risk.
Risk You Can See. Evidence You Can Use.
Visualise Risk
See Risk Across Every Dimension
For the first time, firms can visualise intelligibility risk across every layer of their consumer documents - linguistic, structural, visual, and numerical, in a single, complete picture.
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Regulatory Mapping
Every Failure. Every Rule. Named.
Each risk Amplifi identifies is mapped directly to the FCA obligation it engages, Consumer Duty, CONC, CRA - so compliance teams know exactly which standard their document is putting at risk.
Regulatory Reporting Confidence
Evidence Your Regulator Expects
Amplifi generates audit-ready compliance reports at every stage - giving firms the documented proof of consumer understanding that Consumer Duty requires, and the confidence to stand behind it.
Three New Dimensions of Intelligibility
Can the reader follow the internal logic of the document?
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Can the reader correctly interpret tables and charts?
A consumer may be able to read every label in a table and still fail to understand what it means for them.
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Can the reader understand and use numerical content?
When rates, fees, repayment examples, and cost projections are communicated in dense or abstract form, consumers might not be able to move from reading the figure to understanding its consequence.
The FCA Does Not Distinguish Between Linguistic and Structural Failure.
