About us
Clarity as a Standard. Compliance as a Promise.
We believe clarity in communication isn’t a nice-to-have it’s a compliance requirement.
We built Amplifi to help firms deliver intelligible, measurable, and regulator-ready communications.
We built Amplifi to help firms deliver intelligible, measurable, and regulator-ready communications.
Our partners
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Clarity.
Compliance.
Transformation.
Amplified Global partners with EY to deliver transformational impact in regulatory compliance.
Bringing Amplifi’s market-leading Intelligibility Risk technology to clients seeking to meet Financial Conduct Authority Consumer Duty, with confidence.
Our Company Mission and
Vision is Simple...
Our Why
Clarity isn’t optional. For millions, it’s the difference between access and exclusion.
Our founder’s hidden disabilities, like dyslexia and Meares-Irlen Syndrome, make dense text difficult to process. Words appear, disappear and move around the page, like the video below. He is not alone; 1 in 4 people in the UK are neurodiverse. Despite this, vital documents are still built for legal defence rather than human comprehension. Amplifi was created to change this - transforming complex information into clear, accessible content for everyone, regardless of how they process it.
Our Mission
To help firms reduce risk and improve communication by;
- Assessing understanding
- Guiding clarity movements
- Evidencing Outcomes
Our Commitment
Our platform is built around a simple goal: to support better outcomes through better understanding. That means:
- Putting intelligibility at the centre
- Creating tools that track clarity, progress, and performance
- Enabling more confident, informed decision-making for consumers
Clarity isn’t the end goal, it's the foundation. We help you prove it.
Why is Intelligibility Important?
Communication which is clear helps to ensure that customers fully grasp crucial information, enabling them to make informed decisions. When documents lack clarity, businesses face regulatory breaches, customer harm, reputational and financial risk, and higher complaint levels.
Simply asking a consumer to confirm
that they have understood something… is unlikely to be enough.
— FCA Consumer Duty Guidance
"We expect firms to test their communications as appropriate, and to monitor the impact they have on consumer behaviour…
We expect to see a record of this testing activity and how results were used"
The Financial Conduct Authority
Consumer Duty Guidance
Designed for Clarity.
Engineered for Compliance.
Amplifi was built from the ground up to help firms measure, manage, and improve the clarity of regulated communications.
Intelligibility Scoring
Amplifi uses proprietary intelligibility scoring to assess how well content can be understood, not just how it reads.
Guided AI Writing Tools
Amplifi provides AI-writing tools and guided suggestions to help teams identify complexity and improve clarity.
Reporting & Analytics
Amplifi tracks and report performance over time, creating audit-ready evidence of communication outcomes.
Built With Regulation in Mind
Amplifi is built to address the legal requirement for “Intelligibility”, collaborating with regulators to inform policy and research.
Add value across your organisation
What Amplifi helps you do.
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Create Workflow Efficiency
Integrate with existing BAU tools to streamline workflows and save costs
Collaborate Seamlessly
Manage the whole content creation and review lifecycle directly within Amplifi
Manage Your Risk
Track and log all changes made to create an audit trail for regulatory reporting
Your AI-Powered Workflow.
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