Amplifi | About Us

Our Company Mission and
Vision is Simple...

Our Why

Clarity isn’t optional. For millions, it’s the difference between access and exclusion.

Our founder’s hidden disabilities, like dyslexia and Meares-Irlen Syndrome, make dense text difficult to process. Words appear, disappear and move around the page, like the video below. He is not alone; 1 in 4 people in the UK are neurodiverse. Despite this, vital documents are still built for legal defence rather than human comprehension. Amplifi was created to change this - transforming complex information into clear, accessible content for everyone, regardless of how they process it.

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Our Mission

To help firms reduce risk and improve communication by;

Assessing understanding
Guiding clarity movements
Evidencing Outcomes

Our Commitment

Our platform is built around a simple goal: to support better outcomes through better understanding. That means:

Putting intelligibility at the centre
Creating tools that track clarity, progress, and performance
Enabling more confident, informed decision-making for consumers

Clarity isn’t the end goal, it's the foundation. We help you prove it.

Why is Intelligibility Important?

Communication which is clear helps to ensure that customers fully grasp crucial information, enabling them to make informed decisions. When documents lack clarity, businesses face regulatory breaches, customer harm, reputational and financial risk, and higher complaint levels.

Simply asking a consumer to confirm that they have understood something… is unlikely to be enough.

— FCA Consumer Duty Guidance

"We expect firms to test their communications as appropriate, and to monitor the impact they have on consumer behaviour…  

We expect to see a record of this testing activity and how results were used"

The Financial Conduct Authority

Consumer Duty Guidance

Designed for Clarity.
Engineered for Compliance.

Amplifi was built from the ground up to help firms measure, manage, and improve the clarity of regulated communications.

Intelligibility Scoring

Amplifi uses proprietary intelligibility scoring to assess how well content can be understood, not just how it reads.

Guided AI Writing Tools

Amplifi provides AI-writing tools and guided suggestions to help teams identify complexity and improve clarity.

Reporting & Analytics

Amplifi tracks and report performance over time, creating audit-ready evidence of communication outcomes.

Built With Regulation in Mind

Amplifi is built to address the legal requirement for “Intelligibility”, collaborating with regulators to inform policy and research.

Create Workflow Efficiency

Integrate with existing BAU tools to streamline workflows and save costs

Collaborate Seamlessly

Manage the whole content creation and review lifecycle directly within Amplifi

Manage Your Risk

Track and log all changes made to create an audit trail for regulatory reporting

Clarity as a Standard. Compliance as a Promise.

Our Company Mission and
Vision is Simple...

Our Why

Clarity isn’t optional. For millions, it’s the difference between access and exclusion.

Our Mission

To help firms reduce risk and improve communication by;

Our Commitment

Our platform is built around a simple goal: to support better outcomes through better understanding. That means:

Clarity isn’t the end goal, it's the foundation. We help you prove it.

Why is Intelligibility Important?

Communication which is clear helps to ensure that customers fully grasp crucial information, enabling them to make informed decisions. When documents lack clarity, businesses face regulatory breaches, customer harm, reputational and financial risk, and higher complaint levels.

"We expect firms to test their communications as appropriate, and to monitor the impact they have on consumer behaviour…  

We expect to see a record of this testing activity and how results were used"

The Financial Conduct Authority

Designed for Clarity.
Engineered for Compliance.

What Amplifi helps you do.

“68% of consumers are more likely to engage with companies that demonstrate a strong commitment to compliance.”

Clarity as a Standard. Compliance as a Promise.

Our Company Mission and Vision is Simple...

Our Why

Clarity isn’t optional. For millions, it’s the difference between access and exclusion.

Our Mission

To help firms reduce risk and improve communication by;

Our Commitment

Our platform is built around a simple goal: to support better outcomes through better understanding. That means:

Clarity isn’t the end goal, it's the foundation. We help you prove it.

Why is Intelligibility Important?

Communication which is clear helps to ensure that customers fully grasp crucial information, enabling them to make informed decisions. When documents lack clarity, businesses face regulatory breaches, customer harm, reputational and financial risk, and higher complaint levels.

"We expect firms to test their communications as appropriate, and to monitor the impact they have on consumer behaviour… We expect to see a record of this testing activity and how results were used"

The Financial Conduct Authority

Designed for Clarity.Engineered for Compliance.

What Amplifi helps you do.

“68% of consumers are more likely to engage with companies that demonstrate a strong commitment to compliance.”

Clarity as a Standard. Compliance as a Promise.

Our Company Mission and
Vision is Simple...

"We expect firms to test their communications as appropriate, and to monitor the impact they have on consumer behaviour…  

We expect to see a record of this testing activity and how results were used"

Designed for Clarity.
Engineered for Compliance.