Research

Pioneering Research, Shaping Regulation and Technology

Amplifi is built on pioneering, evidence-led research developed in close collaboration with academic institutions, regulators, and industry partners.
Dr Alastair Moore
Deepflow, UCL
Prof. Maggie Chen
Cardiff University
Prof Richard Hyde
University of Nottingham
Prof David Adgar
Queen Mary University
Prof Nick Hine
University of Nottingham
Prof Linnaea Stockall
Queen Mary University
Nikhil Vadgama
Associate Prof, UCL
Carsten Sorensen
London School of Economics
Niall Roche
Snr. Fellow, UCL
Dr Alastair Moore
Deepflow, UCL
Prof. Maggie Chen
Cardiff University
Prof Richard Hyde
Nottingham University
Prof David Adgar
Queen Mary University
Prof Nick Hine
University of Nottingham
Prof Linnaea Stockall
Queen Mary University
Nikhil Vadgama
Associate Prof, UCL
Carsten Sorensen
London School of Economics
Niall Roche
Snr. Fellow, UCL
Why is Research Important?
Our work does not simply respond to regulation - it helps shape current and future regulatory expectations, while underpinning the novel AI-driven technology we are building.
Through interdisciplinary research spanning AI and machine learning, human behaviour, linguistics, design, law, and regulation, we are advancing new ways to make complex information genuinely intelligible.
This research foundation ensures Amplifi’s tools are not only innovative, but regulator-ready, explainable, and grounded in real-world consumer understanding.

Academic & Regulatory Collaboration

Amplifi works closely with universities, regulators, and interdisciplinary experts to ensure our research remains independent, credible, and impactful. These partnerships enable us to test new ideas, validate methodologies, and contribute to the wider evidence base that informs regulatory standards and expectations. To date, we have completed several research programmes with established institutions.
↓ 35%
Carbon Emissions in 18 months
Making sense of Stocks & Shares ISAs
Legal and regulatory communications designed to help consumers aren’t doing their job.
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↓ 35%
Carbon Emissions in 18 months
An AI platform to help Legal, Professional and FS firms
An AI platform to help vulnerable consumers through complex online finance journeys.
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↓ 35%
Carbon Emissions in 18 months
Understanding consumer responses to legal terms
How does changing design and layout of online legal texts improve consumers’ understanding.
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↓ 35%
Carbon Emissions in 18 months
Mitigating Stress and Confusion in Credit Contracts
Credit contracts are crucial for consumers but their complexity often causes misunderstandings & stress.
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↓ 35%
Carbon Emissions in 18 months
Enhancing Contract Clarity & Incentivising Comprehension
The project tackles challenges navigating complex regulatory environment of the financial industry.
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↓ 35%
Carbon Emissions in 18 months
Testing the Intelligibility of Credit Info through Amplifi AI
This project aims to enhance the communication of credit contract info for vulnerable demographics.
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Our Academic and Regulatory Partners

Research-Lead, Regulator-Ready AI

Our AI and machine-learning models are underpinned by rigorous research in explainability, governance, and transparency.
Our AI Design Principles
Every model is designed to be interpretable, auditable, and aligned with regulatory principles — enabling firms, regulators, and consumers to understand not just what a decision is, but why it is made.
Our AI Research Outcomes
By embedding regulatory insight and academic research directly into our technology, Amplifi bridges the gap between cutting-edge AI innovation and the high standards required in regulated environments.
Don’t just take our word for it

“68% of consumers are more likely to engage with companies that demonstrate a strong commitment to compliance.”

Deloitte survey via Atlassian community