Amplifi’s blog.
See relevant business news and updates below.
Innovation can benefit us all
In October 2019 Amplified Global™ got direct innovation support from the FCA Innovate Unit and has worked with all three of the main FCA innovation services since then.
Readable or intelligible: does it matter for the legal profession?
There is a legal requirement that consumer comms are able to be understood, and the information acted upon. Too often this simply isn’t achieved.
Amplifi & StepChange. A mixed messages report.
The report aims to open a dialogue about how the advice sector and creditor organisations can work together to focus on better identification of financial difficulty and vulnerability.
Amplifi in FCA Regulatory Sandbox 2022.
Amplified Global™ was selected (August 2022) to be part of the Financial Conduct Authority regulated sandbox.
Our academic partners.
UCL supported Amplifi by providing exploratory work in Machine Learning, improving our intelligibility scores.
University of Nottingham used eye-tracking technology to learn more about how simplifying, shortening and re-ordering communications improves comprehension, expectations and trust.
Warwick Business School improved our metrics for document intelligibility and consumer comprehension using novel data collection and machine learning methods.
Goldsmiths helped Amplifi by developing an understanding of best practices in user experience and user interfaces.