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Our Partners
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Pioneering Research for Regulatory Compliance
Legal Standards for Consumer Understanding
Clear communication is not optional - it is a regulatory and legal requirement. FCA rules and consumer legislation consistently reinforce the need for understandable financial information.
- Plain and transparent language
- Legible presentation
- Disclosure of key features and obligations
- Compliance with CONC, Consumer Rights Act, ICO and CMA guidance
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Research Projects
Academic research projects at the intersection of AI, Linguistics, Law and human behaviour.
Research Projects
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Research Partners
Research partners including regulators, universities, think-tanks, trade associations and chartered bodies.
UK Consumer Rights Act
“A trader must ensure that a written term of a consumer contract, or a consumer notice in writing, is transparent. A consumer notice is transparent for the purposes of subsection (1) if it and is expressed in plain and intelligible language and is legible”
Underpinning UK consumer protection legislation
Building the Global Standard for
Intelligible Communication
Amplified leads pioneering research to advance intelligibility, expose industry-wide communication failures, and evidence real consumer understanding. Through collaboration and our proprietary tool, we set a new standard that transforms practice across financial services and beyond.
Understanding Intelligibility
Intelligibility is more than simplifying words. It is about whether people can genuinely understand, and act in confidence.
The Industry Problem
Unclear communication is more than an inconvenience. It creates confusion, weakens trust, and drives poor consumer decisions.
Research In Action
Redefining how the industry meets FCA Consumer Duty. Combining AI-powered insight with scalable measurements for customer trust.
Our Pioneering Research
Our research methods challenge industry practice, advancing consumer insight and strengthening Consumer Duty compliance.
Explore
Our Regulatory Work
By partnering with regulators, Amplifi challenges industry norms, informs policy, and delivers research shaping sector-wide standards.
Building a New Standard
Shaping the future of communication requires leadership rooted in evidence, collaboration & a focus on raising industry expectations.
Recent blog updates
The Knowledge Hub is Amplifi’s home for blogs on research, insights, and tools that put consumer understanding at the centre of compliance, finance, law, and AI
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