Amplifi is unique in the market, combining pioneering research on consumer understanding and engagement, with advanced linguistic models, AI engines, and classical readability metrics such as Flesch-Kincaid.
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This enables an objective assessment of how likely documents are to be understood by different demographics, not just how readable they are, and whether the reader is likely to be able to apply the information in practice.

Firms have long struggled to objectively test if consumer communications use "plain and intelligible language". While existing tools improve readability by shortening words and sentences, complexity and ambiguity  in language still remain.

Amplifi solves this by helping clients identify language and conceptual issues that prevent information from being truly understood by the reader.

Amplifi enables quick, efficient testing of high-volume communications at scale. It complements other assessment methods like focus groups while aligning with risk frameworks. By providing targeted data, it allows firms to make precise improvements where needed most. 



Crucially, it creates a robust audit trail for internal sign-off, senior leadership reporting, and regulatory compliance with the FCA.

Amplifi is channel-agnostic, capable of assessing all written communications regardless of format. Whether analysing formal regulated documents, customer transcripts, web content, app-based info, complex T&Cs, or simple letters and text messages, the platform ensures clarity. 



Crucially, Amplifi tests these communications against the comprehension levels of different consumer groups, including vulnerable consumers.

Amplifi provides an objective, accurate assessment of intelligibility across all communications. By identifying the most high risk types of comms and the causes of complexity, the platform enables firms to analyse and risk-assess large volumes of documents, prioritising those that require simplification.

This approach allows firms to monitor consumer risk continuously and track measurable improvements as content is refined and simplified over time.

Experts and authors of complex legal or regulated documents often struggle to write in plain, accessible language for the average consumer.

Amplifi empowers clients to identify and resolve these issue through the use of our assessment and simplification tools. It provides a fresh perspective for document reviews and content governance, allowing firms to set objective compliance benchmarks then track performance against those over time.