Yes - Amplifi has been built as a compliance tool. We don’t just identify and improve unclear content but also generate regulator-ready reports that demonstrate how communications have been tested, improved, and governed. This can support compliance with Consumer Duty expectations and provide evidence for internal and external review.

Amplifi is used by compliance, legal, content, and customer communications teams at financial services firms, legal practices, regulators, and other regulated sectors. It fits into the content lifecycle from creation and review to sign-off and reporting, helping teams prioritise documents that matter most and govern quality and clarity.

No. Amplifi is designed to complement and simplify existing workflows, not replace them. It integrates into the content lifecycle and supports teams by providing insight, structure, and evidence at key points, from drafting and review through to approval and reporting.

This approach helps improve adoption, minimises disruption, and ensures organisations can realise value without significant technical overhead or process redesign.

Clearer communication helps customers better understand their options, responsibilities, and risks. This supports more informed decision-making, reduces confusion, and can lead to better long-term financial outcomes.

By improving intelligibility, organisations may also see fewer complaints, reduced arrears or remediation activity, and increased trust from customers. Amplifi helps firms link clearer communication directly to improved consumer outcomes, a key regulatory expectation.

Yes. While Amplifi is widely used in regulated financial services, its approach to intelligibility and content governance is relevant to any sector where clear, compliant communication matters. This includes insurance, utilities, legal services, public sector bodies, and other regulated or customer-centric organisations.

Amplifi uses your data only to provide the services you choose to use within the platform, such as assessing, analysing, and improving the intelligibility of your communications. Amplifi uses enterprise level security and is ISO27001 accredited - so you can ensure your content is processed securely and solely for your organisation’s benefit.

We do not use customer data to train our own AI models, nor do we share your data with third parties for training or commercial purposes. All customer content remains confidential and under your control, in line with our data protection, security, and contractual commitments.