Evolving CMA Guidance on Unfair Contract Terms

The Rules Are Changing

The Competition and Markets Authority (CMA) has recently drafted fresh guidance on Unfair Contract Terms (CMA37) to reflect recent developments, including the introduction of CMA’s direct consumer enforcement powers, and the recent Motor Finance case.

Guidance is clearer on what makes a contract transparent and fair
Accurate disclosure alone is no longer sufficient.
The expectation now covers clarity of structure, navigation, and readability for all
Intelligibility is central - consumers must be able to understand and act on information

At The Forefront of Legal Innovation

Amplifi is built on cutting-edge research into how people understand legal information - combining AI, behavioural science, and real-world testing to redefine how the sector delivers clarity and drives measurable change.

Amplified Global is proud to be part of A&O Shearman's Fuse innovation hub - giving us direct access to world-class legal expertise and a powerful global client network to continuously refine our platform and grow our impact across industries and borders.

Amplified Global has been accepted onto the 2026 SuperTech WM LawTech Open Innovation Lab (LOIL), benchmarking Legal AI across real-world legal workflows and collaborating with leading law firms Fieldfisher, HCR Law, and Mills & Reeve.

Amplified Global partnered with the SRA to trial AI-powered intelligibility assessment on real legal guidance. Simplified content boosted understanding by 52%, proving that clearer legal communication benefits everyone, from consumers to senior lawyers.

How does Amplifi help?

‍In an era of increasing regulatory scrutiny, legal disclosure is no longer a defense, it’s a risk. Amplifi helps legal professionals and in-house counsel ensure that contracts, terms and communications are not just legally sound, but truly intelligible.

Built With Regulation in Mind

Developed with innovation support from Solicitors Regulation Authority and our work with other legal regulators, Amplifi transforms the traditional, often subjective process of legal writing into a data-driven science.

Legal Writing, Measured Objectively

Amplifi is the world's first AI platform dedicated to measuring and improving the intelligibility of legal and regulatory content, providing an objective, evidence-based way to draft, test, and prove clarity.

Integrate With Existing Workflows

Designed to live inside Microsoft Word, Amplifi fits seamlessly into your existing ecosystem, bridging high-level oversight and ground-level execution through a smooth multi-team drafting and review workflow.

Simplified Controls and Governance

Amplifi centralises version control, document locking, approvals, and commenting inside a familiar interface, eliminating messy email chains and fragmented file versions while keeping your processes intact.

Legal Sector Use Cases

Amplifi embeds intelligibility into every stage of the legal workflow: helping lawyers draft clearer contracts in real time, giving compliance teams oversight and an audit trail across their entire communications portfolio, and accelerating junior development with instant, objective feedback.

Simple, Enforcable, Contracts

Clarity Makes Contracts Enforceable

In modern law, a contract that can’t be understood is a contract that may not be fair or enforceable. Amplifi changes the drafting workflow from a guessing game into a precision exercise.
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* Playbook Governance
* Real-Time Friction Detection
* Preserving Legal Intent
* Benchmarking Against Standards

Set Governance Targets & Rules

One Standard. Every Document.

Amplifi acts as a centralised governance engine - ensuring consistent tone and clarity across internal, external, and regulatory communications, from staff handbooks and contracts to ESG reports and website copy.

*Centralised Clarity Dashboard
*The Audit Trail for Regulators
*Versioning Control

Efficient & Targeted Training

Train Smarter.
Draft Better.

Traditional models of legal training are slow and inconsistent. Amplifi provides a scalable, objective framework for teaching juniors how to write like modern practitioners.

*Immediate Feedback Loops
*Standardising Quality

Don’t just take our word for it

“68% of consumers are more likely to engage with companies that demonstrate a strong commitment to compliance.”

Deloitte survey via Atlassian community

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Redefining Legal Clarity: Amplifi for Legal Professionals