Amplifi AI Simplification

Fix Complexity Where is Starts. Not Where it Hurts.

Name: Amplifi — Intelligibility Scoring & Analytics
Brand: Amplifi

Amplifi guides editors through simplification as they write. Complexity is identified and resolved at the point of drafting, not retrospectively.

In-editor prompts identify complex terms, ambiguous phrases, passive constructions, incorrect brand terms and banned language.

Each flag explains what is causing the complexity and how to fix it.  Every change updates the score in real time.

The Regulatory Requirement

Consumer Understanding is a legal requirement.

The FCA's Consumer Duty requires firms to demonstrate that communications are likely to be understood. Subjective review alone cannot meet that standard.

Amplifi provides an objective, auditable process for meeting it.

Firms must test and monitor customer understanding, and retain evidence of that testing activity.

— FCA Consumer Duty Guidance

Why is it Important

Complexity Identified Early Costs
Less Than Complexity Found Late.

Most firms catch intelligibility problems at review, when content is already finished. That means rewriting, re-reviewing, and restarting the approval cycle. Amplifi moves identification to the point of drafting. By the time content reaches review, the complexity is already resolved.

The Tools Available to Editors

Three tools support the simplification workflow. They are available directly in the Amplifi platform and through the tools you already use daily, via integrations with Microsoft Word, Figma, and Outlook.

See Intelligiiblity Risk

Know Exactly Where your Risk Sits

In-editor suggestions for every element reducing the document score, complex sentences, ambiguous phrases, difficult words, and passive constructions. Each suggestion explains the issue and offers a fix.

Simplify Complex Language

AI simplification grounded in intelligibility science

A generative AI assistant guided by proprietary intelligibility models. Simplify text, shorten paragraphs, or change tone. Every response shows whether the result is more intelligible than the original.

Set Internal Compliance Rules

Compliance rules embedded at the point of drafting

Intelligibility targets, approved terminology, and writing style rules surfaced as in-editor suggestions. Writers are guided towards compliant content from the first keystroke, not at review.

Faster Approvals, Consistent
Standards & Defensible Evidence.

Amplifi's simplification tools deliver measurable operational and compliance benefits across the full document lifecycle.

Intelligibility Scoring

Content that meets the intelligibility threshold at review gets approved faster. Revision cycles driven by complexity are eliminated before they start.

Consistent Standards

The same scoring engine applies to every document. Whether a firm is reviewing a single arrears letter or an entire product range, the standard is consistent.

An Auditable Record of Changes

Every flag, edit, and score change is logged automatically. Firms can demonstrate to regulators that their communications have been tested, improved, and governed.

Human sign-off retained

Assessment is automated. Editing is not. Suggestions and AI support editors, but every decision belongs to the subject matter expert.

Our Academic and Regulatory Partners

Integrate Amplifi with the apps you already use

Amplifi integrates with all of the main apps used for creating, reviewing, and editing communications. This means our tools fit seamlessly into existing workflows, encourage collaboration and create efficiencies across multiple teams.