Clarity you can prove. Compliance you can track.
We believe clarity in communication isn’t a nice-to-have, it’s a compliance requirement. We built Amplifi to help firms deliver intelligible, measurable, and regulator-ready communications.
Partnering with leading enterprises
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Don’t just take our word for it.
Our client’s outcomes speak for themselves
Firms using Amplifi are improving clarity, reducing risk, improving outcomes and demonstrating measurable compliance gains with FCA-ready reports that show progress over time.
Customer review
"It's vital our communications are understandable to our clients. The Amplifi tool has helped our comms go above and beyond what regulation stipulates to achieve good consumer outcomes, and evidence to regulators and internal stakeholders how understandable our comms are"
Peer Lawther
Audience Engagement & Comms Manager
Reduced Risk
4
0
9
4
3
7
8
6
4
3
0
4
3
2
7
8
0
4
2
0
%
Reduced Risk
Reduction in intelligibility risk across complex communications
Increased Efficiency
4
0
9
4
3
7
8
6
4
9
0
4
3
2
7
8
0
4
2
0
%
Increased Efficiency
Reduction in time spent reviewing and amending comms
Happy Customers
4
0
9
4
3
7
8
6
4
5
%
Happy Customers
Reduction in customer complaints due to simpler comms
Increased Efficiency
4
0
9
4
3
7
8
6
4
3
0
4
3
2
7
8
0
4
2
0
day
Increased Efficiency
Content review times reduced to a matter of minutes
Improved Outcomes
4
0
9
4
3
7
8
6
4
1
2
4
3
2
7
8
0
4
2
0
%
Improved Outcomes
Increase in customers taking action after receiving simpler comms
Amplifi creates value across multiple
different sectors
Amplifi enables compliance with regulations and legislation across multiple sectors. Our AI-powered platform transforms how organisations assess and simplify communications to address their compliance and regulatory obligations.
Financial Services
Evidence FCA Consumer Duty by testing and simplifying comms, monitoring governance and improving customer outcomes.
Legal Sector
Meet the Consumer Rights Act transparency requirements by making terms clear, intelligible and by reducing unenforceable risk.
Gambling & Gaming
Support safer gambling by improving design, identifying high-risk language and enabling continuous LCCP monitoring.
Regulators
Amplifi allows Regulators to measure market clarity, assess understanding and create fair, evidence-based regulation.
Why Intelligibility Matters
If customers can’t understand it, you carry the risk.
Intelligibility means ensuring people grasp the meaning, consequences, and context of your communications. Regulators like the FCA now expect firms to test and prove this, not just assume it. Poor clarity can lead to breaches, harm, complaints, and reputational damage — we help you prevent it.
Amplifi’s AI goes beyond readability checks — it measures real comprehension, predicts consumer risk, and flags complexity before harm occurs.
Simply asking a consumer to confirm
that they have understood something… is unlikely to be enough.
— FCA Consumer Duty Guidance
Amplifi is Built on Evidence and Innovation
From our beginnings in 2018, our work with the FCA has shaped every step of Amplifi’s evolution. Working together to simplify complex documents, increase intelligibility and enable firms to meet their Consumer Duty requirements.
From Evidence to Impact.
Our Regulatory Journey Since 2018
Our Regulatory Journey Since 2018
2019
Joined the FCA Innovation Hub
Receive FCA innovation support to refine our thinking on intelligibility and consumer understanding
2020-21
FCA Digital Sandbox
Tested early AI language models and tooling to address emerging regulatory challenges
2022
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Mixed Messages Report
Launched Mix Messages report with StepChange Debt Charity at the FCA event, with a keynote speech from Sheldon Mills (FCA Exec Director)
2023
FCA Digital Sandbox
Live testing on consumer understanding - Disclosure notices, PCI and default notice
2024
Solicitors Regulation Authority (SRA)
Amplifi collaborated with the SRA in testing intelligibility and improving understanding of regulation / guidance
2024/2025
Ongoing FCA Innovation Support
Amplifi received ongoing innovation support from the FCA to develop layered digital credit contracts
2025
FCA AI Spotlight
Amplifi was accepted onto the FCA’s AI marketplace. A shop window for leading AI companies operating within financial services
2025
Our research referenced by the FCA
Amplifi Comprehension Framework used in FCA research (CP25/17), and consultation for targeted support
Everything your team needs to assess,
improve, and govern communications
Amplifi was built to address the regulatory challenge. Using our AI model to assess, score, and evidence clarity at scale. So you can focus on delivering communications that not only tick boxes, but actually work.
Access Your Comms at Scale
Benchmark and Reduce Risk
Amplifi’s Intelligibility Risk Score identifies high-risk communications, prioritising documents to reduce compliance risks and improve clarity across your business.
Set Governance Targets & Rules
Smarter AI Content Compliance
Automate risk detection, standardise terms, enforce writing rules, and embed brand governance directly into your workflow.
Efficient & Targeted Simplification
Improve Critical Communications
Visualise risk, get AI-guided clarity improvements, and streamline editing for consumer- and regulator-focused content.
Streamline the Review Process
Compliance, Simplified
Collaborate, track intelligibility, embed approvals, and maintain accountability to meet compliance and quality goals efficiently.
Create Regulator Ready Reports
Insights That Build Trust
Monitor content clarity, team performance, and compliance risks, generating evidence-based reports for internal stakeholders and regulators.
Your AI-Powered Workflow.
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