Clarity you can prove. Compliance you can track.
We believe clarity in communication isn’t a nice-to-have, it’s a compliance requirement. We built Amplifi to help firms deliver intelligible, measurable, and regulator-ready communications.
Our Partners
.png)
.png)
.png)
.png){kind=logo}
.png)
.png){kind=logo}
.png)
.png){kind=logo}
.png)
.png)
.png)
%20(1).png)
Clarity.
Compliance.
Transformation.
Amplified Global partners with EY to deliver transformational impact in regulatory compliance.
Bringing Amplifi’s market-leading Intelligibility Risk technology to clients seeking to meet Financial Conduct Authority Consumer Duty, with confidence.
Don’t just take our word for it.
Our client’s outcomes speak for themselves
Firms using Amplifi are improving clarity, reducing risk, improving outcomes and demonstrating measurable compliance gains with FCA-ready reports that show progress over time.
Customer review
"It's vital our communications are understandable to our clients. The Amplifi tool has helped our comms go above and beyond what regulation stipulates to achieve good consumer outcomes, and evidence to regulators and internal stakeholders how understandable our comms are"
Peer Lawther
Audience Engagement & Comms Manager
Reduced Risk
4
0
9
4
3
7
8
6
4
3
0
4
3
2
7
8
0
4
2
0
%
Reduced Risk
Reduction in intelligibility risk across complex communications
Increased Efficiency
4
0
9
4
3
7
8
6
4
9
0
4
3
2
7
8
0
4
2
0
%
Increased Efficiency
Reduction in time spent reviewing and amending comms
Happy Customers
4
0
9
4
3
7
8
6
4
5
%
Happy Customers
Reduction in customer complaints due to simpler comms
Increased Efficiency
4
0
9
4
3
7
8
6
4
3
0
4
3
2
7
8
0
4
2
0
day
Increased Efficiency
Content review times reduced to a matter of minutes
Improved Outcomes
4
0
9
4
3
7
8
6
4
1
2
4
3
2
7
8
0
4
2
0
%
Improved Outcomes
Increase in customers taking action after receiving simpler comms
Amplifi creates value across multiple
different sectors
Amplifi enables compliance with regulations and legislation across multiple sectors. Our AI-powered platform transforms how organisations assess and simplify communications to address their compliance and regulatory obligations.
Financial Services
Evidence FCA Consumer Duty by testing and simplifying comms, monitoring governance and improving customer outcomes.
Legal Sector
Meet the Consumer Rights Act transparency requirements by making terms clear, intelligible and by reducing unenforceable risk.
Gambling & Gaming
Support safer gambling by improving design, identifying high-risk language and enabling continuous LCCP monitoring.
Regulators
Amplifi allows Regulators to measure market clarity, assess understanding and create fair, evidence-based regulation.
Why Intelligibility Matters
If customers can’t understand it, you carry the risk.
Intelligibility means ensuring people grasp the meaning, consequences, and context of your communications. Regulators like the FCA now expect firms to test and prove this, not just assume it. Poor clarity can lead to breaches, harm, complaints, and reputational damage - we help you prevent it.
Amplifi’s AI goes beyond readability checks - it measures real comprehension, predicts consumer risk, and flags complexity before harm occurs.
Simply asking a consumer to confirm
that they have understood something… is unlikely to be enough.
— FCA Consumer Duty Guidance
Amplifi is Built on Evidence and Innovation
From our beginnings in 2018, our work with the FCA has shaped every step of Amplifi’s evolution. Working together to simplify complex documents, increase intelligibility and enable firms to meet their Consumer Duty requirements.
From Evidence to Impact.
Our Regulatory Journey Since 2018
Our Regulatory Journey Since 2018
2019
Joined the FCA Innovation Hub
Receive FCA innovation support to refine our thinking on intelligibility and consumer understanding
2020-21
FCA Digital Sandbox
Tested early AI language models and tooling to address emerging regulatory challenges
2022
.svg){kind=logo}
Mixed Messages Report
Launched Mix Messages report with StepChange Debt Charity at the FCA event, with a keynote speech from Sheldon Mills (FCA Exec Director)
2023
FCA Regulated Sandbox
Live testing on consumer understanding - Disclosure notices, PCI and default notice
2024
Solicitors Regulation Authority (SRA)
Amplifi collaborated with the SRA in testing intelligibility and improving understanding of regulation / guidance
2024/2025
Ongoing FCA Innovation Support
Amplifi received ongoing innovation support from the FCA to develop layered digital credit contracts
2025
FCA AI Spotlight
Amplifi was accepted onto the FCA’s AI marketplace. A shop window for leading AI companies operating within financial services
2025
Our research referenced by the FCA
Amplifi Comprehension Framework used in FCA research (CP25/17), and consultation for targeted support
Everything your team needs to assess,
improve, and govern communications
Amplifi was built to address the regulatory challenge. Using our AI model to assess, score, and evidence clarity at scale. So you can focus on delivering communications that not only tick boxes, but actually work.
Access Your Comms at Scale
Benchmark and Reduce Risk
Amplifi’s Intelligibility Risk Score identifies high-risk communications, prioritising documents to reduce compliance risks and improve clarity across your business.
Set Governance Targets & Rules
Smarter AI Content Compliance
Automate risk detection, standardise terms, enforce writing rules, and embed brand governance directly into your workflow.
Efficient & Targeted Simplification
Improve Critical Communications
Visualise risk, get AI-guided clarity improvements, and streamline editing for consumer- and regulator-focused content.
Streamline the Review Process
Compliance, Simplified
Collaborate, track intelligibility, embed approvals, and maintain accountability to meet compliance and quality goals efficiently.
Create Regulator Ready Reports
Insights That Build Trust
Monitor content clarity, team performance, and compliance risks, generating evidence-based reports for internal stakeholders and regulators.
Security & Data
Amplifi does not use any of your data to train our models. Your content always stays private.
Enterprise Level Security
1. We are ISO 27001 Certified. Ensuring best in class
2. Data is secured using AES256 encryption
3. We utilize robust cloud-based security controls, firewalls, and network segregation
4. Services run on multiple availability zones with fast failover in place
2. Data is secured using AES256 encryption
3. We utilize robust cloud-based security controls, firewalls, and network segregation
4. Services run on multiple availability zones with fast failover in place
You Stay in Control
1. We do not train our models on your data. Amplifi improves via our own research
2. Uploaded content is stored private to your organization
3. Content access controls can be configured at the team or organisation level
4. We can provide a multi-tenant solution for full data separation
2. Uploaded content is stored private to your organization
3. Content access controls can be configured at the team or organisation level
4. We can provide a multi-tenant solution for full data separation
Frequently asked questions
What is Amplifi?
Amplifi is an AI-powered intelligibility platform built for regulated industries. It helps firms measure, improve, and evidence the clarity of their customer communications. Unlike standard readability tools, Amplifi's Cognitive Risk Engine assesses whether readers can genuinely understand content and act on it, not just whether it is easy to read. It works inside the tools teams already use, including Microsoft Word and Figma, and generates audit-ready compliance evidence at every stage of the content lifecycle. It was developed with FCA innovation support through the Regulatory Sandbox and is ISO 27001 certified.
Which sectors does Amplifi work in?
Amplifi is built for any sector where clear, compliant communication is a legal or regulatory requirement. Its primary sectors are financial services, legal, and gambling and gaming, but also relevant in property, healthcare, utilities and telecoms. In financial services, it supports compliance with FCA Consumer Duty, CONC, and COBS obligations. In legal, it helps firms meet the intelligibility standards set by the legal regulators, including the SRA Code of Conduct. It addresses the requirement of the Consumer Rights Act for Plain and Intelligible Language, and the updated CMA Guidance on Unfair Terms CMA37 and the DMCCA. In gambling, it supports Gambling Commission LCCP requirements around player-facing communications and transparency. Amplifi is also used by HR teams to improve the clarity of employee-facing documents, including contracts, policies, and handbooks.
What is the difference between readability and intelligibility?
Readability measures how easy text is to read based on sentence length and word length. Intelligibility goes further. It measures whether a reader can actually understand the content, apply it to their own situation, and make informed decisions based on it. Readability tools stop at surface-level metrics. Amplifi's Cognitive Risk Engine assesses conceptual complexity, ambiguity, and genuine comprehension risk. This is what regulators like the FCA now require firms to evidence.
What is FCA Consumer Duty and how does Amplifi support it?
FCA Consumer Duty requires firms to ensure their communications meet the information needs of retail customers and are likely to be understood. Firms must test communications and retain evidence of that testing. Amplifi scores every document against an intelligibility scale, identifies specific causes of complexity, and generates audit-ready reports that demonstrate how content has been tested and improved. This gives compliance teams the evidence trail Consumer Duty requires.
How does Amplifi's intelligibility scoring work?
Amplifi uses a proprietary Cognitive Risk Engine to score every document on a five-level intelligibility scale. It assesses conceptual complexity, ambiguity, passive voice, sentence structure, and the comprehension levels of different consumer groups, including vulnerable customers. The score tells you exactly where your intelligibility risk sits and what is causing it. It was developed with direct FCA support through the Regulatory Sandbox and validated in an SRA research trial.
Which tools does Amplifi integrate with?
Amplifi integrates directly with Microsoft Word, and with Figma. This means users can score, simplify, and govern content without leaving the tools they already use. Integrations with PowerPoint, Outlook, SharePoint, Google Drive, and Adobe are in development.
Can Amplifi handle AI-generated content?
Yes. AI-generated content carries the same intelligibility risk as human-written content, and often more. Amplifi scores and governs AI-generated text in the same way as any other document. Content governance rules, approved terminology, and intelligibility targets are applied regardless of how the content was created. This is increasingly important as firms use AI tools to scale content production without a corresponding increase in compliance oversight.
What is the Cognitive Risk Engine?
The Cognitive Risk Engine is Amplifi's proprietary scoring model. It goes beyond standard readability tools by assessing conceptual complexity, ambiguity, and genuine comprehension risk. It benchmarks every document against the comprehension levels of different consumer groups, including vulnerable customers. It was built on 50 years of cognitive and linguistic research and validated through the FCA Regulatory Sandbox and an SRA research trial.
Can Amplifi assess documents at scale?
Yes. Amplifi is built for organisations managing large volumes of regulated content. It scores every document in a portfolio instantly and ranks them by intelligibility risk, so teams can identify where to focus first. Progress is tracked over time by document, team, or business unit. This makes it possible to govern intelligibility at scale, not just document by document.
How does Amplifi use our data, is it used to train AI models?
Amplifi uses your data only to provide the services you choose to use within the platform, such as assessing, analysing, and improving the intelligibility of your communications. Amplifi uses enterprise level security and is ISO27001 accredited - so you can ensure your content is processed securely and solely for your organisation’s benefit.
We do not use customer data to train our own AI models, nor do we share your data with third parties for training or commercial purposes. All customer content remains confidential and under your control, in line with our data protection, security, and contractual commitments.
We do not use customer data to train our own AI models, nor do we share your data with third parties for training or commercial purposes. All customer content remains confidential and under your control, in line with our data protection, security, and contractual commitments.
Your AI-Powered Workflow.
© 2026 All rights reserved