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Designed for Clarity.
Engineered for Compliance.
Amplifi was built from the ground up to help firms measure, manage, and improve the clarity of regulated communications.
Intelligibility Scoring
Amplifi uses proprietary intelligibility scoring to assess how well content can be understood, not just how it reads.
Guided AI Writing Tools
Amplifi provides AI-writing tools and guided suggestions to help teams identify complexity and improve clarity.
Reporting & Analytics
Amplifi tracks and report performance over time, creating audit-ready evidence of communication outcomes.
Built With Regulation in Mind
Amplifi is built to address the legal requirement for “Intelligibility”, collaborating with regulators to inform policy and research.
Questions?
We're here to assist!
Why is intelligibility important for my business?
Good intelligibility means your customers can actually understand the information you give them - not just read it. Regulators like the FCA now expect firms to demonstrate that communications are understandable, not just technically accurate. Clearer content can also reduce complaints, lower risk, and improve customer outcomes.
Can Amplifi help with regulatory reporting and compliance?
Yes - Amplifi has been built as a compliance tool. We don’t just identify and improve unclear content but also generate regulator-ready reports that demonstrate how communications have been tested, improved, and governed. This can support compliance with Consumer Duty expectations and provide evidence for internal and external review.
What teams within our organisation can benefit from Amplifi?
Amplifi is used by compliance, legal, content, and customer communications teams at financial services firms, legal practices, regulators, and other regulated sectors. It fits into the content lifecycle from creation and review to sign-off and reporting, helping teams prioritise documents that matter most and govern quality and clarity.
Does Amplifi replace existing content or compliance processes?
No. Amplifi is designed to complement and simplify existing workflows, not replace them. It integrates into the content lifecycle and supports teams by providing insight, structure, and evidence at key points, from drafting and review through to approval and reporting.
This approach helps improve adoption, minimises disruption, and ensures organisations can realise value without significant technical overhead or process redesign.
This approach helps improve adoption, minimises disruption, and ensures organisations can realise value without significant technical overhead or process redesign.
How does Amplifi help improve customer outcomes?
Clearer communication helps customers better understand their options, responsibilities, and risks. This supports more informed decision-making, reduces confusion, and can lead to better long-term financial outcomes.
By improving intelligibility, organisations may also see fewer complaints, reduced arrears or remediation activity, and increased trust from customers. Amplifi helps firms link clearer communication directly to improved consumer outcomes, a key regulatory expectation.
By improving intelligibility, organisations may also see fewer complaints, reduced arrears or remediation activity, and increased trust from customers. Amplifi helps firms link clearer communication directly to improved consumer outcomes, a key regulatory expectation.
Is Amplifi suitable for organisations outside financial services?
Yes. While Amplifi is widely used in regulated financial services, its approach to intelligibility and content governance is relevant to any sector where clear, compliant communication matters. This includes insurance, utilities, legal services, public sector bodies, and other regulated or customer-centric organisations.
How does Amplifi use our data, is it used to train AI models?
Amplifi uses your data only to provide the services you choose to use within the platform, such as assessing, analysing, and improving the intelligibility of your communications. Amplifi uses enterprise level security and is ISO27001 accredited - so you can ensure your content is processed securely and solely for your organisation’s benefit.
We do not use customer data to train our own AI models, nor do we share your data with third parties for training or commercial purposes. All customer content remains confidential and under your control, in line with our data protection, security, and contractual commitments.
We do not use customer data to train our own AI models, nor do we share your data with third parties for training or commercial purposes. All customer content remains confidential and under your control, in line with our data protection, security, and contractual commitments.
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