Financial Services
Amplifi for Financial Services
In an industry built on trust, clear communication isn't just a nice-to-have, it's a regulatory necessity and a competitive advantage. At Amplifi, we enable financial firms to bridge the gap between complex information and customer understanding.
Make Compliance
a Strategic Advantage
Clear communication is no longer just a ‘nice-to-have’. It protects your customers from harm, and firms from compliance risk. Complying with consumer protection law and the FCA’s Consumer Duty doesn’t have to be a drag on your business.
Built with FCA Support
Developed with the FCA’s direct support and through their Regulatory Sandbox, Amplifi enables financial firms to bridge the gap between complex regulatory requirements and measurable customer understanding.
AI-Driven Content Governance
We empower financial firms to harness the power of AI, making content governance more efficient, effective, and fully aligned with the UK Government and the FCA's vision for a data-led financial landscape.
Why leading firms are turning to Amplifi
The financial landscape is undergoing a massive shift toward outcome-based regulation. Amplifi provides the leading-edge AI capability required to meet these demands, giving firms the confidence that they can evidence their compliance.
Simply asking a consumer to confirm
that they have understood something… is unlikely to be enough.
— FCA Consumer Duty Guidance
Core Pillars of the Amplifi Platfrom
Amplifi uses AI to automate content governance - cutting compliance risk, speeding up approvals, and making complex financial documents clearer for customers.
Industry leading risk control & compliance
Amplifi moves beyond subjective reviews, using advanced AI trained on legal and regulatory data to provide objective, audit-ready evidence of compliance.
- Validated by Regulators: FCA-supported and Sandbox-refined, Amplifi is trusted by regulators to boost customer comprehension.
- Data-Driven Reporting: Amplifi generates instant MI to prove your commitment to the Consumer Duty Understanding Outcome.
- Proactive Mitigation: Identify and remediate low-comprehension red flags before they escalate into compliance breaches.
Unlocking operational efficency & growth
Compliance shouldn't be a bottleneck. Amplifi automates the heavy lifting of content governance, safely and quickly. Ensuring everything is reported and aligned.
- Accelerated Speed to Market: Our AI cuts manual review hours, empowering legal, compliance, and marketing teams to approve faster."
- Strategic Growth: Clearer content cuts friction, boosting conversion, reducing churn, and widening market inclusion.
- Strong Evidence Base: Instant, evidence-based compliance reports, giving you audit-ready proof at speed.
Precision governance across every vertical
Whether you are navigating the changing Consumer Credit regs, Investment Disclosure reforms, or the shift toward new forms of Advice, Amplifi ensures your governance is unified.
- Retail Banking, Credit & Payments: Securely simplify credit agreements and account disclosures while maintaining digital-first agility.
- Asset Management & Insurance: Make fee structures and coverage exclusions transparent, meeting the highest bar for retail investors.
- Debt Management: Simpler debt comms mean customers understand their options and take action faster.
Frequently Asked Questions
What is the Consumer Duty Understanding Outcome, and how does it affect my firm?
The FCA's Consumer Duty Understanding Outcome requires firms to prove customers genuinely understand their communications, not just that they received them. Firms must test, record results, and evidence improvement. Non-compliance creates significant regulatory and reputational risk.
How is Amplifi different from a standard readability tool?
Standard tools measure sentence length and word complexity. Amplifi goes further, assessing conceptual complexity and ambiguity using proprietary intelligibility models and academic research. You get a true picture of whether customers will understand your content, not just whether they can read it.
Which types of documents and communications can Amplifi assess?
Amplifi can assess any written communication; credit agreements, investment disclosures, web copy, app content, letters, T&Cs, and AI-generated content. Scoring benchmarks against comprehension levels of different consumer groups, including vulnerable customers.
How does Amplifi integrate with our existing workflows and tools?
Amplifi integrates with Microsoft Word and Figma. Outlook, PowerPoint, and Figma. SharePoint, Google Drive, and Adobe integrations are coming soon. Your teams access Amplifi's tools without changing how they work.
Is Amplifi recognised or approved by the FCA?
Amplifi was developed with direct FCA support and refined through the Regulatory Sandbox. We have worked alongside the FCA since 2018. While not an approved regulated product, our methodology has been validated through ongoing regulatory and academic partnerships.
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