The Amplifi Congnitive Risk Engine

Multiple Dimensions of Intelligibility

Amplifi's Cognitive Risk Engine already scores the linguistic intelligibility of every document. Now we are going further.

Multiple dimensions of intelligibility

Intelligibility Goes Beyond Words.

Intelligibility is not just about whether sentences can be read. It is about whether a consumer can engage with, navigate, and act on the full communication. That requires analysis across multiple dimensions.



We have developed three new areas of analysis, each targeting a dimension of intelligibility that no scoring tool currently measures.

Browse 20+ templates from all type of categories for your project!

Browse

Browse 20+ templates from all type of categories for your project!

Browse

Browse 20+ templates from all type of categories for your project!

Browse

Three New Dimensions of Intelligibility

Each new intelligibility dimension targets a distinct way in which a communication can appear linguistically clear but still fail the consumer.
Information Structure

Can the reader follow the internal logic of the document?

A document may use simple sentences and still be structurally unintelligible. If the logic is broken or badly ordered, the reader must reconstruct the meaning themselves.
Visual Analytics

Can the reader correctly interpret tables and charts?

Current regulated communications do not communicate through text alone. Fees, rates, repayment schedules, exclusion conditions, and process steps are frequently presented visually.

A consumer may be able to read every label in a table and still fail to understand what it means for them.
Financial Maths

Can the reader understand and use numerical content?

Financial disclosures are not only a matter of accuracy. They are a matter of intelligibility.

When rates, fees, repayment examples, and cost projections are communicated in dense or abstract form, consumers might not be able to move from reading the figure to understanding its consequence.

The FCA Does Not Distinguish Between Linguistic and Structural Failure.

The FCA's Consumer Duty requires firms to demonstrate that communications are likely to be understood. That obligation does not stop at sentence level.
A communication that is linguistically clear but structurally incoherent still fails the consumer. A document with simple language but an uninterpretable repayment table still fails the consumer. A disclosure that is grammatically correct but numerically unusable still fails the consumer.
Simply asking a consumer to confirm that they have understood something is unlikely to be enough.
— FCA Consumer Duty Guidance
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