Amplifi and Regulators

AI-Powered Intelligibility for Consumer Protection: Leading with the Consumer Credit Act

Clarity where complexity lives -  Amplifi is redefining regulatory intelligibility across
financial services, legal frameworks, and regulated industries.

Why Intelligibility Matters
Across Regulation

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Regulation Without Clarity Is Regulation Without Impact
Modern regulatory frameworks, from the Consumer Credit Act to CMA Unfair Terms Guidance and the FCA Consumer Duty, place a premium on transparency and fairness, but too often the language fails the people it’s meant to protect.
At Amplifi, we believe intelligibility is a regulatory superpower turning obligations into understanding, and understanding into better outcomes.

At Amplifi, we believe intelligibility is a regulatory superpower turning obligations into understanding, and understanding into better outcomes.

The Consumer Credit Act remains a cornerstone of consumer protection in financial services,  but its impact hinges on how well its principles are understood and applied. Amplifi’s AI-driven platform  decodes market data and complex information into accessible insights that strengthen compliance, elevate consumer outcomes, and empower regulators to set clearer expectations across markets.

Setting the Standard for Regulatory Intelligibility

Intelligibility sits at the intersection of law, supervision, and consumer protection. In an environment shaped by the Consumer Credit Act, Consumer Duty, and cross-sector fairness obligations, regulators require new tools to assess whether language supports  or undermines regulatory objectives.



Amplifi pioneers AI-driven intelligibility to support regulators in designing clearer frameworks, assessing risk earlier, and strengthening confidence in regulated markets.
↓ 35%
Carbon Emissions in 18 months
Consumer Credit Act & FCA Consumer Duty
The Consumer Credit Act and FCA Consumer Duty require intelligible communications that enable consumers to understand, assess, and act on information.
↓ 35%
Carbon Emissions in 18 months
Consumer Rights Act 2015 - Intelligibility
CMA unfair terms guidance emphasises intelligibility as central to fairness, legal certainty, and effective consumer protection.
↓ 35%
Carbon Emissions in 18 months
Gambling Act & Licence Conditions
Gambling regulation requires clear, intelligible consumer communications to mitigate harm and support informed decision-making.
↓ 35%
Carbon Emissions in 18 months
CMA Unfair Terms Draft Guidance


CMA draft guidance positions intelligibility as essential to fairness, enabling consumers to understand terms, assess risk, and exercise choice.

Recent Regulatory Updates

The Knowledge Hub is Amplifi’s home for blogs on research, insights, and tools that put consumer understanding at the centre of compliance, finance, law, and AI.
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