Transform complex communications so that everyone can understand them and make informed decisions.
Our vision
Our mission:
To simplify complex legal and regulated communications so companies can reduce their risk and their customers get information they can act on.
Our beliefs.
Consumers should have a better understanding and more control of the legal agreements they enter into.
Firms should communicate and engage better with their customers through the lifecycle of a product or service.
Firms should have an intelligent audit trail to demonstrate to regulators that they have mitigated risks and intervened more effectively to help customers.
Firms should be able to create and update legal agreements more efficiently.
What we do.
Personalise your firm’s communications to the capabilities of the customer by profiling and simplifying language. We then apply behavioural insights to improve consumer learning and engagement.
Inform your firm of possible interventions by collecting data about individuals’ interactions with our platform.
Report back to your firm and your consumer about how we measure their knowledge and understanding of a product and the actions they could take.
Standardise legal and regulated information to streamline internal processes.
How we do it.
We do it in a way which recognises that we have legal and social responsibilities to people, companies, and the environment.
We put in place systems and structures to effectively mitigate risks and maximise benefits to ourselves, our customers, consumers, and the environment.
We respect privacy, act transparently and balance interests fairly.
We actively promote and encourage diversity, equity, inclusion, and learning.
Key features and benefits
A solution for multiple sectors
Whether it’s for compliance teams, legal practitioners or enterprise firms, Amplifi adds value throughout the lifecycle of a document, from drafting to consumer interaction.
