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Readable or intelligible: does it matter for the legal profession?
There is a legal requirement that consumer comms are able to be understood, and the information acted upon. Too often this simply isn’t achieved.
Amplifi & The Consumer Duty.
Firms must implement the Consumer Duty by July 2023, yet consumer-facing information remains highly complex and unintelligible to the average person.
Our academic partners.
UCL supported Amplifi by providing exploratory work in Machine Learning, improving our intelligibility scores.
University of Nottingham used eye-tracking technology to learn more about how simplifying, shortening and re-ordering communications improves comprehension, expectations and trust.
Warwick Business School improved our metrics for document intelligibility and consumer comprehension using novel data collection and machine learning methods.
Goldsmiths helped Amplifi by developing an understanding of best practices in user experience and user interfaces.