Let’s make
your documents
more intelligible simpler to understand.
Assess, simplify, and audit your regulated documents.
Explainability, governance and transparency
FCA AI Spotlight
“Innovative applications that deliver clear, understandable, and transparent decision - making processes in ways that are accessible for both consumers and wider stakeholders.”
Amplifi’s AI platform ensures compliance with the Consumer Duty and Consumer Rights Act by testing intelligibility quickly and objectively across thousands of documents.
Unlike slow, costly, and subjective methods, it identifies areas for improvement, sets benchmarks, and provides a compliance audit trail for management and FCA reporting.
Amplifi: Pioneering clarity, empowering confidence.
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Pioneers in Intelligibility
Ensuring clarity and transparency in legal and regulatory documents.
Setting benchmarks for simplifying complex language.
Supporting compliance with global regulatory standards.
Driving accessibility and understanding in legal and regulated communications.
Innovating to make legal and regulated documents user-friendly.
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AI and Machine Learning Leadership
Using AI to transform how businesses manage content governance.
Building machine learning models that are accurate and reliable.
Saving time and resources by automating repetitive tasks.
Providing deeper insights with predictive analytics.
Staying ahead with innovative technology designed for the future.
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Creating Efficiencies and Cost Savings
Simplifying workflows to get the most out of every process.
Reducing costs by focusing on what works and cutting what doesn’t.
Eliminating unnecessary steps to keep operations lean.
Empowering teams with tools that boost productivity.
Delivering cost-effective solutions that don’t compromise quality.
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Regulatory Compliance
Offering clear, actionable support to meet FCA Consumer Duty requirements.
Helping you stay on top of regulatory changes with ease.
Reducing compliance risks through proactive measures.
Providing guidance during audits and reviews to ensure success.
Collaborating with regulators to create industry-leading practices.
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Built on Science and Research
Grounding innovations in empirical evidence.
Partnering with leading global academic institutions for research programs.
Integrating insights from science to inform strategies.
Leading advancements in content governance through research.
Developing solutions backed by rigorous academic collaboration.
Re-engineering content workflows
Automate Your Rules. Deliver On-Brand, Compliant Work.
Amplifi is a pioneering AI tool for assessing intelligibility risk and simplifying complex legal and regulated information.
With enterprise-level content governance at your fingertips, you can assess intelligibility risks, ensure compliance, and elevate communication quality—all in one powerful tool.
Designed and built with consumer duty regulations in mind, Amplifi transforms communication quality to better meet customer needs while driving operational efficiency and ensuring robust legal and regulatory alignment.
The challenge
What is ‘intelligibility’?
Reading, understanding, and evaluating complex documents is hard for many consumers.
Research by the Financial Conduct Authority suggests that, in the UK, one in seven adults have literacy skills at or below those expected of a 9- to 11-year-old. Over a third of adults have a poor understanding of financial concepts.
Yet we continue to expect them to understand difficult, legalistic communications and, until recently, it was allowed to be considered as fair. This threshold has now changed.
Regulatory requirement
Clarity for consumers is the way forward.
UK legislation and regulation changes emphasise the importance of ‘intelligible’ information for clients.
This requires businesses to review and amend their consumer communications to ensure that they meet higher standards of transparency and support.
Often - even today - this fails to be the case. Significant compliance risks and the potential for poor consumer outcomes remain, and this needs to be resolved quickly.
Intelligent audit trail for regulatory compliance
Enterprise level content governance for everyone!
Amplifi uses AI-based technology to assess intelligibility, identify complex legal jargon and simplify legal and regulated communications.
Amplifi allows firms to mitigate their compliance risk, meet regulatory requirements and improve customer understanding. (Pricing starts at £50 a month)
News and updates
