Amplifi | Product overview

Built For You. All In One.

Everything you need to measure, manage, and improve the intelligibility of your communications.

Amplifi helps organisations assess, simplify, and prove the intelligibility of customer-facing communications at scale. Our platform combines intelligibility scoring, guided simplification, and real-time reporting to help you meet compliance expectations with confidence.

It all start with the score

Powered by our Cognitive Risk Engine™

Our AI-powered engine analyses language complexity to assess how understandable human and AI-generated content is.

This delivers a true measure of understanding. Not just how content reads but how it’s likely to be understood.

Paired with guided suggestions and intelligible GenAI rephrasing, Amplifi enables organisations to proactively identify and address confusing or high-risk content before it reaches consumers.

Aligned to how your teams already work

How Amplifi Fits Into Your Workflow

Amplifi supports the full document lifecycle from testing and editing to reporting. Our AI platform creates intelligibility benchmarks to, streamline content creation, and sign-off processes, showing compliance outcomes at every stage.

Identify the high risk comms

Assess

Gain clear starting points for improving content quality and reducing regulatory exposure

Quickly identify high-risk communications with Amplifi’s proprietary Intelligibility Risk Score
Instantly assess content at scale to uncover areas needing attention
Prioritise documents that pose compliance or clarity risks
Benchmark performance by team, product, channel, or document type

Guided and efficient

Simplify

Focus on improving the content that matters most to consumers and regulators

Visualise risk instantly with colour-coded highlights for complex or unclear text
Get guided suggestions and AI-powered intelligible rephrasing to improve clarity and tone
Automatically flag issues with intelligibility, readability, sentence structure, and conceptual load
Streamline content refinement with intelligent, user-friendly editing support

Meet your compliance goals

Review & Sign off

Ensure every piece of content meets compliance and quality standards before release

Collaborate seamlessly across teams with real-time commenting and feedback
Track intelligibility improvements over time with version-by-version comparisons
Embed review and approval steps directly into your content governance workflow
Speed up sign-off while maintaining accountability across stakeholders

Get your content live

Publish

Push confident, compliant content into production with built-in quality checks

Mark content as “ready” once it meets intelligibility and clarity thresholds
Ensure regulatory deliverables are timely, targeted, and thoroughly tested
Link content directly to product journeys or compliance checkpoints for full traceability
Streamline content approval and launch processes with clear governance built-in

Get your content live

Internal Reporting & QA

Track and measure content clarity as a key performance indicator

Monitor team productivity and progress across projects and workflows
Segment results by business unit, product type, campaign, or document group for targeted insights
Identify and address content risks early before they impact compliance or customer trust
Support continuous improvement with data-driven quality assurance

High level MI reports

External Reporting

Build trust with regulators, boards, and stakeholders through evidence-based reporting

Generate FCA Consumer Duty – ready reports to support compliance and transparency
Demonstrate your testing, improvements, and decision-making journey with clear data at scale
Export reports by timeline, product, or document type for tailored insights (e.g. weekly, monthly, annually)
Map your data directly to FCA Handbook requirements and guidance for streamlined regulatory alignment

Integrate with your existing BAU tools

Third party integrations

Seamless integration with Figma and MS Word, PowerPoint, OutLook via the Amplifi plugin

Generate real-time intelligibility scores directly within your design and document tools
Access AI-powered intelligible suggestions without leaving third-party apps
Export PDF reports straight from Figma or Word for easy sharing and compliance tracking
Sync content to the Amplifi platform for centralised analysis and aggregated reporting
Content management system (API) integration for Intelligibility scoring within your own content system - MS Sharepoint, Adobe CM, G-Suite**

*MS integration coming Q4 2025. API integration coming Q1 2026

Control how content is created by teams

Content governance & standards tools

Create your own standards and automate content control with rule-based systems that flag risks and guide editors during drafting.

Terms & Phrases Library – Define approved and banned terms to maintain consistency and reduce risk across all communications
Enforce writing standards – Apply consistent tone of voice, inclusive and accessible language, grammar, and punctuation
Support compliance and brand alignment by embedding governance directly into the content creation workflow
Definitions Library – Standardise key terms with clear, pre approved definitions and explainers

Control access and permissions

Teams & permissions

Build and manage teams and ensure only the right people have access to the right documents.

Create and manage cross-functional teams (Legal, Content, Design, Comms, etc.) for streamlined collaboration
Build teams across different departments or content creators to support complex workflows
Easily share documents with individuals, specific teams, or your entire organisation
Assign tailored access levels — view-only, edit, or full ownership — based on roles and responsibilities*

*Coming Q1 2026

Best in class training for all users

The Amplifi Intelligibility Academy

Amplifi provides best in class training for all users. Training modules can be accessed online within the platform, ensuring all users get the most value from the tool.

Intelligibility training – Be a champion for clear communication: know what intelligibility means, what affects it, and what the law requires
Workflow training – Learn to integrate Amplify into your compliance workflows, use its reports, and share insights with your team.
Using Amplifi – An online resource with workshops and training videos on using the Amplifi tool.
Design and layout - Learn to design legal and regulated documents for clarity, engagement, and compliance.

Ready to see Amplifi in action?

Let us show you how legal, compliance, and communication teams are using Amplifi to reduce risk, improve outcomes and prove it.

Book a demo