Meet the Minds

About Our Company

Our Story

Built by experts

Amplifi brings together a cross-disciplinary team with backgrounds in regulation, compliance, behavioural science, AI, and product design. We are supported by technical partners, academic collaborators, and an experienced board of advisors.

Our work is shaped by real-world insight and a shared commitment to making intelligibility  measurable, scalable, and regulator-ready.

The Team

Leadership & Delivery

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Minesh Patel

CEO & Founder

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Jamie Stuart

Head of Product & Co-founder

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Greg Hinch

Chief Technology Officer

Tom barratt

Tom Barratt

Chief Operational Officer

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Ewan Willars

Regulatory Lead

Sarah Sabbaghn

Dr Sarah Sabbaghn

Research Lead

Board & Advisors

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Chris Elliot

Chair & Non-Executive Director

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Jenifer Swallow

Non-Executive Director

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Dr Alastair Moore

AI & Machine Learning Lead (Fractal)

Faith Reynolds

Faith Reynolds

Advisor (Consumer / Research)

How we work

We bring together legal, technical, and regulatory expertise to solve one of the most complex challenges facing regulated firms: communication clarity.

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