About Amplifi

What Drives Us

We believe clarity in communication isn’t a nice-to-have — it’s a compliance requirement. We built Amplifi to help firms deliver intelligible, measurable, and regulator-ready communication.
Mission

What we set out to do

Our Mission

To help firms reduce risk and improve communication by assessing understanding, guiding clarity improvements, and evidencing outcomes. 

Our commitment:

  • Focus on intelligibility — not just readability
  • Build measurable tools that prove impact
  • Support better consumer decisions through better communication

Build with support from the FCA

How we got here: Our regulatory journey

FCA Case study: Innovation can benefit us all

2019

Joined the FCA Innovation Hub to explore intelligibility in consumer finance communications, receiving direct Innovation Support.

2020-2021

 Participated in the FCA Digital Sandbox to test our early language models and AI tooling.

2022-2023

Accepted into the FCA Regulatory Sandbox. Tested simplified legal notices with real consumers and lenders.

2024-2025

Ongoing FCA innovation support to develop layered contracts and advance intelligibility scoring.

comms 1-1
Financial_Conduct_Authority_logo.svg

We expect firms to test their communications as appropriate, and to monitor the impact they have on consumer behaviour… We expect to see a record of this testing activity and how results were used.

- FCA Consumer Duty Guidance

Amplifi was built to meet that expectation. It doesn’t just help you write better, it helps prove that your communications work.

Built with compliance front of mind

Designed for Clarity. Engineered for Compliance.

Amplifi was built from the ground up to help firms measure, manage, and improve the clarity of regulated communications.

1-1

Intelligibility scoring

We use proprietary intelligibility scoring to assess how well content can be understood, not just how it reads.

69

Guided AI writing tools

We provide tools and guided suggestions to help teams improve clarity.

70

Reporting & Analytics

We track and report performance over time, creating audit-ready evidence of communication outcomes.

71

Built inline with regulation

Our platform is shaped by real-world regulatory testing, including a multi-year collaboration with the FCA.

How Amplifi can help

From insight to evidence - what Amplifi helps you do

graphic 1

“68% of consumers are more likely to engage with companies that demonstrate a strong commitment to compliance.”

— Deloitte survey via Atlassian community
Book a demo!