Science and research

Amplifi is partnered with leading academics and institutions.

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Empirical date underpinning our proprietary AI models

Everything we build is based on a strong foundation of academic research

Our partnerships with leading academics and institutions has led us to develop research programmes on;

  • AI and Machine Learning techniques to improve comprehension, identify vulnerability, and calculate risk;
  • tracking consumer behaviour and comprehension when reading legal and regulated information;
  • optimising the digital experience when reading legal and regulated information;
  • linguistics modelling to improve the written word;
  • utilising Web 3 and tokenisation to create smart legal contracts and digital wallets, and 
  • behavioral science and design principles to present legal information in a clear, dynamic, and layered format.

Who we work with

Current Research Projects

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Financial Inclusion

Enhancing the readability and comprehensibility of mandatory disclosures for consumers of financial services products.

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Re-imagining legal notices

Creating novel dynamic digital user journeys for legal and regulated communications.

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AI & Machine Learning

Developing novel algorithms (intelligibility, risk, comprehension, etc) for the Amplifi Cognitive Risk Engines™.

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User Experience Design

Assessing user behaviour to inform product design that provides meaningful and relevant experiences to users.

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Regulated Sandbox

Testing how simplified terms and regulated notices from lenders can improve comprehension and, in turn, consumer outcomes.

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Linguistics

Understanding how meaning is made and understood by different segments of the population.

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Document intelligibility

Testing how AI-based technology can simplify and improve the accessibility of documents within the legal sector for consumers.

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Next Gen Smart legal contracts

Novel research that includes smart legal contracts, tokenomics, authentication and digital wallets.

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Stress and Confusion in Credit Contracts

Research on AI to decode credit contract confusion and deliver smarter, consumer-friendly financial solutions.

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Testing the Intelligibility of Credit Information (Amplifi AI Tool)

Analysing user interactions and comprehension on novel layering of legal information.

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Are designed legal contracts and kitemarks misleading, and are they fair and transparent for consumers?

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