Research
Comprehension
noun
The ability to understand completely and be familiar with a situation, facts, etc.
Cambridge Dictionary definition.
Research Strategy
Amplifi is partnered with leading academics and institutions.
This has led us to develop research programmes on:
AI and Machine Learning techniques to improve comprehension, identify vulnerability, and calculate risk;
tracking consumer behaviour and comprehension when reading legal and regulated information;
optimising the digital experience when reading legal and regulated information;
linguistics modelling to improve the written word, and
utilising Web 3 and tokenisation to create smart legal contracts and digital wallets.
Current research projects.
Financial Inclusion
Enhancing the readability and comprehensibility of mandatory disclosures for consumers of financial services products.
Re-Imagining Legal Notices
Creating novel dynamic digital user journeys for legal and regulated communications.
AI & Machine Learning
Developing novel algorithms (intelligibility, risk, comprehension, etc) for the Amplifi Cognitive Risk Engines™.
User Experience Design
Assessing user behaviour to inform product design that provides meaningful and relevant experiences to users.
Regulated Sandbox
Testing how simplified terms and regulated notices from lenders can improve comprehension and, in turn, consumer outcomes.
Lingustics
Understanding how meaning is made and understood by different segments of the population.
Document Intelligibility
Testing how AI-based technology can simplify and improve the accessibility of documents within the legal sector for consumers.
Web 3
Novel research that includes smart legal contracts, tokenomics, authentication and digital wallets.