Amplifi’s Multi-Level Comprehension Framework©️

Amplifi helps organisations assess, simplify, and prove the intelligibility of customer-facing communications at scale. Our platform combines intelligibility scoring, guided simplification, and real-time reporting to help you meet compliance expectations with confidence.

Transforming Legal and Regulated Comms

Download The White Paper

Understanding how consumers grasp financial and legal documents is vital for transparency and equity. Complex language often leads to harm and inequity. 

Amplifi's data-driven tool and empirical framework ensures people genuinely comprehend their rights, fostering clearer communication and better consumer protection.

Fill out the form to download the white paper.
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Where innovation meets regulation

Amplifi has been built with support from the FCA

Amplifi has been supported by the FCA since 2019 through the Innovation Hub, Digital Sandbox, and Regulatory Sandbox — helping firms align with Consumer Duty expectations through tested, empirical research-backed tools.

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The Regulations

Regulators now expect firms to go beyond plain language. Comms must be intelligible so they can be clearly understood by the average consumer.

 
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How we help

Amplifi helps organisations assess, simplify, and prove the intelligibility of customer-facing communications at scale. 

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What drives us

We built Amplifi to help firms deliver intelligible, measurable, and regulator-ready communication.